About ATG
A consumer company that builds brands.
ATG exists to build, acquire, and grow consumer businesses with the potential to become enduring category leaders.
We believe many of the world’s best consumer companies begin with one surprisingly simple insight: something millions of people regularly use could be much better.
Our job is to find those opportunities, build the right product, earn customer trust, and keep improving for a very long time.
The portfolio model
Independent brands. Shared advantage.
Each ATG brand has its own identity. Behind them is shared infrastructure, expertise, capital, technology, data, and operating experience. The goal is not to make every brand look the same. The goal is to help every brand become better.