Our brands

We build brands around products people want to keep using.

Each ATG brand starts with a focused problem and the ambition to become the defining name in its category.

01 / Dog careATG

Everyday, considered.

Dog care

Wag'n Dash

Toys, food, and everyday essentials for dogs.

02 / Body careATG

Everyday, considered.

Body care

Noma

Body wash, serum, and everyday essentials for body care.

03 / Personal careATG

Everyday, considered.

Personal care

Fieldwork

Deodorant, body wash, and everyday essentials for personal care.

04 / TravelATG

Everyday, considered.

Travel

Roamwell

Carry-on, luggage, and everyday essentials for travel.

05 / Kitchen & food storageATG

Everyday, considered.

Kitchen & food storage

Forma

Containers and everyday essentials for kitchen and food storage.

06 / Skincare technologyATG

Everyday, considered.

Skincare technology

Selfura

At-home skincare tools built to work together.

07 / Functional nutritionATG

Everyday, considered.

Functional nutrition

Daymark

Electrolytes, protein, and everyday essentials for functional nutrition.

08 / Women's wellnessATG

Everyday, considered.

Women's wellness

Raya

Relief for period pain, built for daily life.

09 / Oral careATG

Everyday, considered.

Oral care

Morrow

Toothpaste, floss, and everyday essentials for a complete routine.

10 / Laundry careATG

Everyday, considered.

Laundry care

Rinse

Detergent and everyday essentials for cleaner laundry.

11 / Hair careATG

Everyday, considered.

Hair care

Sunday

Shampoo, conditioner, and everyday essentials for hair care.

12 / Home cleaningATG

Everyday, considered.

Home cleaning

Goodhouse

Multi-surface cleaner and everyday essentials for a cleaner home.

13 / FragranceATG

Everyday, considered.

Fragrance

Serein

Eau de parfum, body mist, and everyday essentials for fragrance.

14 / Cat careATG

Everyday, considered.

Cat care

Purrfectly Fluffy

Toys, food, and everyday essentials for cats.

15 / At-home fitnessATG

Everyday, considered.

At-home fitness

Motive

Exercise mat, weights, and everyday essentials for at-home fitness.

16 / FootwearATG

Everyday, considered.

Footwear

Pluff

Shoes that feel like walking on a cloud.

17 / Home technologyATG

Everyday, considered.

Home technology

Current

Charging trays and everyday essentials for home technology.

18 / Science-led skincareATG

Everyday, considered.

Science-led skincare

Proof

Barrier serum, cleanser, and everyday essentials for science-led skincare.

19 / Baby & toddlerATG

Everyday, considered.

Baby & toddler

Lilo

High chair, feeding sets, and everyday essentials for baby and toddler.

20 / SlippersATG

Everyday, considered.

Slippers

Cloudia

Slippers that feel like walking on a cloud.